diff --git a/inc/wofi.h b/inc/wofi.h
index e67e49d..98703ac 100644
--- a/inc/wofi.h
+++ b/inc/wofi.h
@@ -44,6 +44,8 @@ struct cache_line {
 
 void wofi_init(struct map* config);
 
+char* wofi_parse_image_escapes(const char* text);
+
 void wofi_write_cache(const gchar* mode, const gchar* cmd);
 
 struct wl_list* wofi_read_cache(char* mode);
diff --git a/modes/dmenu.c b/modes/dmenu.c
index 49da9d4..cb40095 100644
--- a/modes/dmenu.c
+++ b/modes/dmenu.c
@@ -19,7 +19,13 @@
 
 #define MODE "dmenu"
 
-void wofi_dmenu_init() {
+static const char* arg_names[] = {"parse_action"};
+
+static bool parse_action;
+
+void wofi_dmenu_init(struct map* config) {
+	parse_action = strcmp(config_get(config, "parse_action", "false"), "true") == 0;
+
 	struct map* cached = map_init();
 	struct wl_list* cache = wofi_read_cache(MODE);
 
@@ -51,7 +57,25 @@ void wofi_dmenu_init() {
 }
 
 void wofi_dmenu_exec(const gchar* cmd) {
+	char* action = strdup(cmd);
+	if(parse_action) {
+		free(action);
+		action = wofi_parse_image_escapes(cmd);
+		char* out;
+		pango_parse_markup(action, -1, 0, NULL, &out, NULL, NULL);
+		free(action);
+		action = out;
+	}
 	wofi_write_cache(MODE, cmd);
-	printf("%s\n", cmd);
+	printf("%s\n", action);
+	free(action);
 	exit(0);
 }
+
+const char** wofi_dmenu_get_arg_names() {
+	return arg_names;
+}
+
+size_t wofi_dmenu_get_arg_count() {
+	return sizeof(arg_names) / sizeof(char*);
+}
diff --git a/src/wofi.c b/src/wofi.c
index c07bfb5..67ac3f2 100644
--- a/src/wofi.c
+++ b/src/wofi.c
@@ -95,7 +95,7 @@ static void get_search(GtkSearchEntry* entry, gpointer data) {
 	gtk_flow_box_invalidate_sort(GTK_FLOW_BOX(inner_box));
 }
 
-static char* parse_images(WofiPropertyBox* box, char* text, bool create_widgets) {
+static char* parse_images(WofiPropertyBox* box, const char* text, bool create_widgets) {
 	char* ret = strdup("");
 	struct map* mode_map = map_init();
 	map_put(mode_map, "img", "true");
@@ -214,6 +214,10 @@ static char* parse_images(WofiPropertyBox* box, char* text, bool create_widgets)
 	}
 }
 
+char* wofi_parse_image_escapes(const char* text) {
+	return parse_images(NULL, text, false);
+}
+
 static GtkWidget* create_label(char* mode, char* text, char* search_text, char* action) {
 	GtkWidget* box = wofi_property_box_new(GTK_ORIENTATION_HORIZONTAL, 0);
 	gtk_widget_set_name(box, "unselected");